Marketing Archives - Page 6 of 28

Analyse and assess digital marketing strategies through deployment of relevant web/mobile analytical software and communicate the outcomes of this evaluation to a relevant business audience.

Posted on August 10, 2021 by Essay-Help

Marketing Metrics and Analysis This assessment is designed to assess the following Module Learning Outcomes: •1: Have developed a critical understanding of marketing metrics, evaluation, and analytics, particularly in the context of digital marketing. • 2: Develop appropriate analytical and critical evaluation skills to support organisational decision making for marketing. •3: Analyse and assess digital […]

Identify TWO key customer segments which would be suitable targets for the communications plan, explaining the bases used to segment the market and why the chosen segments are suitable.

Posted on August 6, 2021 by Essay-Help

Customer Acquisition In line with the theme, you have selected for this assignment, you are required to carry out the following. (a) Identify TWO key customer segments which would be suitable targets for the communications plan, explaining the bases used to segment the market and why the chosen segments are suitable. (b) Explain the stages […]

Discuss the Companies campaign they engaged in, the rationale behind the campaign, the failure, and how you would fix it.

Posted on August 5, 2021 by Essay-Help

Epic Marketing Failure of two Fortune 500 Choose two Fortune 500 companies that had marketing campaign failures. Discuss the Companies campaign they engaged in, the rationale behind the campaign, the failure, and how you would fix it.

Develop a media planning strategy for your client, based on their objectives and your audience insights, with a digital first emphasis.

Posted on August 5, 2021August 5, 2021 by Essay-Help

Media Plan 1. Identify the 2 separate target audiences and develop insights around these audiences’ preferences, motivations, customer journeys and touchpoints 2. Develop a media planning strategy for your client, based on their objectives and your audience insights, with a digital first emphasis. 3. Choose one of those audiences (B2B or B2C) and design a […]

Describe the personal selling process ,with a focus on selling to a physician. In what instances in terms of product, does a sales representative bring the most value bring the most value?

Posted on August 5, 2021 by Essay-Help

Answer should be minimum 275 words maximum 500 Describe the personal selling process ,with a focus on selling to a physician. In what instances in terms of product, does a sales representative bring the most value bring the most value? What particular skills in terms of personal selling might be important to this company in […]

What strengths and weaknesses do you find in their marketing efforts? How have their efforts enhanced or hindered the company’s image and success?

Posted on August 4, 2021 by Essay-Help

The project work should not be a pure description of the company, but should also involve critical evaluation and/or identification of key issues. The following are some guidelines for the project: 1. Select a industry in which you are interested . 2. Select a leading business in your field of interest. For example, in the […]

Does the blogger say positive or negative things about the product or service? What was the blogger’s intended message? Did the discussion achieve what was intended?

Posted on August 2, 2021 by Essay-Help

Blogs can have an influence on the popularity of a product, both positively and negatively. Organizations can use blogs as a form of Internet advertising to spread the word about their product or service. However, blogs can also do damage to a brand if a blogger posts about having a bad experience with a particular […]

What is a change they’ve had to make in their marketing strategy in recent times?What competitors and competitive offerings threaten their position?

Posted on July 31, 2021July 31, 2021 by Essay-Help

Requirements attached Week 4: The marketing mix, distribution and pricing product: chemical for university researchers • What is the pricing strategy for this offering? • What is the distribution strategy for this offering? • What is a change they’ve had to make in their marketing strategy in recent times? • What competitors and competitive offerings […]

Do you agree that the segment in which the survey placed you, based on your answers, in an accurate description of your lifestyle, personality, and/or values? Explain.

Posted on July 27, 2021 by Essay-Help

Psychographics: Values, Personality, and Lifestyle Answer this online survey to see how psycho-graphics might describe you as a consumer. Do you agree that the segment in which the survey placed you, based on your answers, in an accurate description of your lifestyle, personality, and/or values? Explain. In terms of psycho-graphics, what additional details about your […]

What menu should Ippudo introduce, and at what price range?What positioning strategy should Ippudo follow?What concept should the restaurant adopt?

Posted on July 25, 2021 by Essay-Help

Read the full case study here: https://hbsp.harvard.edu/tu/d3d507f4. IMPORTANT: download a PDF for your individual use so you have enduring access to each case as each link is time limited. Assessment questions After you have read and analysed the case study above, answer the following questions and submit your responses in the assessment submission inbox below. What positioning […]

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Category: Marketing

Analyse and assess digital marketing strategies through deployment of relevant web/mobile analytical software and communicate the outcomes of this evaluation to a relevant business audience.

Identify TWO key customer segments which would be suitable targets for the communications plan, explaining the bases used to segment the market and why the chosen segments are suitable.

Discuss the Companies campaign they engaged in, the rationale behind the campaign, the failure, and how you would fix it.

Develop a media planning strategy for your client, based on their objectives and your audience insights, with a digital first emphasis.

Describe the personal selling process ,with a focus on selling to a physician. In what instances in terms of product, does a sales representative bring the most value bring the most value?

What strengths and weaknesses do you find in their marketing efforts? How have their efforts enhanced or hindered the company’s image and success?

Does the blogger say positive or negative things about the product or service? What was the blogger’s intended message? Did the discussion achieve what was intended?

What is a change they’ve had to make in their marketing strategy in recent times?What competitors and competitive offerings threaten their position?

Do you agree that the segment in which the survey placed you, based on your answers, in an accurate description of your lifestyle, personality, and/or values? Explain.

What menu should Ippudo introduce, and at what price range?What positioning strategy should Ippudo follow?What concept should the restaurant adopt?