Psychographics: Values, Personality, and Lifestyle
Answer this online survey to see how psycho-graphics might describe you as a consumer. Do you agree that the segment in which the survey placed you, based on your answers, in an accurate description of your lifestyle, personality, and/or values? Explain. In terms of psycho-graphics, what additional details about your values, personality, or lifestyle would help a car manufacturer target you more effectively for a new car purchase? What questions would you add to the survey in order to elicit these details?
