What are their choices in selecting the best media to use to implement their public relations campaign? What are the advantages of each? What media do you recommend they use to improve their tarnished image?
Corporate Communications and Marketing Strategy answer the following questions: 1) At the time of the case study Tokyo Jane has an image issue. What would be the steps in the planning process to determine the optimum public relations campaign? 2) What are their choices in selecting the best media to use to implement their public […]