Digital Business and Technologies Tasks Select an appropriate technological topic 1 or 2 below from the lecture series and write a (2000,-word report plus supporting evidences) review on the themes, trends and arguments emerging about that topic. 1-Introduction to digital business • Define the meaning and scope of digital business and e-commerce and their different […]
Digital Marketing Read HBS’s Digital Marketing Chapter and summarize the second part of the chapter article (page 24-39) in detail.● Cover all the major concepts of the article in page 24-39.● There are a number of videos and interactive illustration in the article.● Watch all the videos of the article and summarize the videos as […]
Marketing Metrics and Analysis This assessment is designed to assess the following Module Learning Outcomes: •1: Have developed a critical understanding of marketing metrics, evaluation, and analytics, particularly in the context of digital marketing. • 2: Develop appropriate analytical and critical evaluation skills to support organisational decision making for marketing. •3: Analyse and assess digital […]
The case of the house of Wonders Case questions Discussion questions •Conduct a strength, weaknesses, opportunities, threats analysis for House Wonders. •Analyze core competencies for house wonders highlighting its competitive advantage and How it provides a unique shopping experience to its customers? •Describe the target market for house of wonders and suggested positioning. •Critically assess […]
Identify the target market and market segmentation for Pretty Little Thing Develop two customer personas for Pretty Little Thing Propose a digital marketing campaign. Apply the RACE framework as part of this for Pretty Little Thing As part of your proposal, specify a set of objectives you want to achieve for Pretty Little Thing Summarize […]
Read the following article about the case of tracking by Google in 2020 in order to become familiar with the case. Explain the ethical marketing framework and the main principles governing ethics in digital marketing. Explain how ethics in marketing can help companies perform better. Was Google ethical in this case? Explain your answer. How […]
Marketing plan In this assessment, you are required to do the following tasks: Choose an established brand with an online presence. Using relevant models, literature, and available data, write a digital marketing plan based upon an adapted SOSTAC Digital Marketing Planning Template for your selected brand by completing the following tasks: Executive summary (10% weight; […]
