Identify TWO key customer segments which would be suitable targets for the communications plan, explaining the bases used to segment the market and why the chosen segments are suitable.
Customer Acquisition In line with the theme, you have selected for this assignment, you are required to carry out the following. (a) Identify TWO key customer segments which would be suitable targets for the communications plan, explaining the bases used to segment the market and why the chosen segments are suitable. (b) Explain the stages […]