How can social entrepreneurs such as the founders of Panda Sunglasses use their companies’ social missions to attract customers and promote their businesses?

Panda Sunglasses How Should a Start-Up Business with a Social Mission Market Its Sunglasses with Bamboo Frames? Vincent Ko showed his entrepreneurial potential in high school in Rockville, Maryland, when, as a young hockey player, he invented a drying rack for hockey pads that he sold to his teammates, then on eBa the company he […]

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