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Apply appropriate strategic marketing theory, concepts and models to determine the key strategic marketing options for the company in the future in light of the challenges faced, using suitable academic articles and texts and secondary evidence.

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Apply appropriate strategic marketing theory and models to examine the company & the market using suitable academic articles and texts. • Apply appropriate strategic marketing theory, concepts and models to determine the key strategic marketing options for the company in the future in light of the challenges faced, using suitable academic articles and texts and […]

What is the range of values for the 95% confidence interval of square footage for homes in your market?

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Use the template to complete your assignment Competency In this project, you will demonstrate your mastery of the following competency: Apply statistical techniques to address research problems Perform hypothesis testing to address an authentic problem Overview In this project, you will apply inference methods for means to test your hypotheses about the housing sales market […]

Identify TWO key customer segments which would be suitable targets for the communications plan, explaining the bases used to segment the market and why the chosen segments are suitable.

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Customer Acquisition In line with the theme, you have selected for this assignment, you are required to carry out the following. (a) Identify TWO key customer segments which would be suitable targets for the communications plan, explaining the bases used to segment the market and why the chosen segments are suitable. (b) Explain the stages […]

What communication leverages should be used to implement the new brand positioning with the target market? How should these leverages be integrated with one another?

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The assumptive assessment for this module consists in an individual business report on a self-selected brand. You will need to identify a brand, of any type, that is currently having some image issues, analyze its current positioning, develop a new positioning, and elaborate managerial recommendations to bring this new positioning to life. The word limit […]

What will happen to the market selling price and the market quantity that is bought and sold in the market for “Good X”?

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Case study: “Good X” Assume in a simple example that two changes occur simultaneously in an economy which produces “Good X” The economic changes that occur in the market are: (1) An increase in the number of seller/producers in the economy who make “Good X”, and (2) An increase in the number of consumers who […]

Which of the four external processes in the consumer’s culture do you think have been the most important to the success of Dove’s Campaign for Real Beauty? Why?

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CASE QUESTIONS 1. How is Unilever applying its understanding of internal consumer processes in the psychological core to market its products? 2. Which of the four external processes in the consumer’s culture do you think have been the most important to the success of Dove’s Campaign for Real Beauty? Why? 3. Do you agree with […]

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