What communication leverages should be used to implement the new brand positioning with the target market? How should these leverages be integrated with one another?
The assumptive assessment for this module consists in an individual business report on a self-selected brand. You will need to identify a brand, of any type, that is currently having some image issues, analyze its current positioning, develop a new positioning, and elaborate managerial recommendations to bring this new positioning to life. The word limit […]