Was the right type of graph (line, bar) used?
•Was good judgment used related to amount of data shared (not too much, no irrelevant information)?
•Was the audience able to distinguish the different sets of data?
•Was everything on the slide accurate?10points7points4pointsTitles, Labels and Notes
•Does the title clearly identify the metrics and the hotels or segments?
•Does the subtitle identify details like the type of data, start and end date and currency?
•Are notes used to clarify things like current metrics, peaks and valleys, as well as significant events?
•Are key points to emphasize included on the slides? 10points 7points 4points Consistency
•Were similar fonts and sizes used for titles, labels and notes?
•Were similar colors used for graphs?10points 7points 4points Creativity
•Were graphs and tables visually appealing
•Was it easy is it to understand the data represented?
•Did the presentation keep the audience’s interest?10points 7points 4points Contents: Each Section General Makeup of the Market
•Were all the various categories included (sub-market, class or scale, chain)?
•Was the size and structure information described effectively using tables or bar graphs?
•Were unique characteristics of the market pointed out? 10points 7points 4points Current Statistics
•Was accurate data used to display current stats?
•Were current stats displayed effectively?
•Were records identified?
•Were key points noted?10points7points4pointsTrended Data
•Were all historical metrics displayed effectively?
•How well did the presenter correlate actual values with percent changes?
•Were long term trends described and events noted? 10points 7points 4points Market Breakdowns
•Were all different geographic and non-geographic segments of the market described?
•Were all metrics displayed?
•How well were sub-segments described and distinguished from one another
