Continuing with the scenario from your product overview, report your findings and recommendations to the stakeholders of your company.
Your job is to help the company launch a new pet food line. The food line will be for both cats and dogs, and the company is excited because the product is made of all natural ingredients. You will need to make some key strategic recommendations about how to launch and promote this new product line. Create a presentation to share your recommendations with the stakeholders within your company.
Tip Top Bakery – Who We Are
- This should include a brief overview of the pet supply store and its new product.
Tip Top Bakery – Proposed Marketing Strategies
- From Part I, what marketing strategies are you recommending the pet supply company use to promote its new product?
- Discuss the channels you plan to use and the messaging.
Tip Top Bakery – Social Responsibility Policy
- What does social responsibility mean to a company?
- Why is social responsibility important?
- Why should your department (marketing) be interested in it?
Tip Top Bakery – Internal Market Factors
- How will the internal market factors impact the marketing strategies you are suggesting?
- Utilizing the SWOT analysis you completed in the “Market Factors” section, elaborate on the strengths and weaknesses that the company should consider.