Identify and describe the five I’s related to service marketing. Include why each of the five I’s are challenging? Provide examples from within your organization for each of the five I’s. Explain how, as a manager, you are able to influence the five I’s.

Five I’s Identify and describe the five I’s related to service marketing. Include why each of the five I’s are challenging? Provide examples from within your organization for each of the five I’s. Explain how, as a manager, you are able to influence the five I’s.

Take a position and justify if service and product marketing are fundamentally different or highly related.

Some service marketers feel that Service Marketing is different than Product Marketing and relies on different skills, others disagree and feel that “good marketing is good marketing” and feel its much the same. Take a position and justify if service and product marketing are fundamentally different or highly related. Cite all your references. Be aware […]

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