Critically evaluate your retailer’s strategic response to COVID-19. In this section you should focus on the changes that your retailer has made to their strategy.
Select ONE retailer of your choice. Using your retailer discuss their strategic response to COVID-19. Your retailer may be either online, in-store or both. The following areas must be discussed: Analyse your retailer’s pre- COVID core retail strategy. Your retailer may have multiple strategies but, in this section, you should identify what the main strategy […]