Retail industry: What is customer acquisition?Why is it important?

Retail industry Choose a retail industry or the retail context that you will use in the essay. Define retailing- Use academic journal articles Which retail industry are you focusing on? Use academic journal articles Define disruptive technology- Use definitions, and discuss the concept. Use academic journal articles Choose disruptive technologies that are relevant to retailers. […]

What specifically are you focusing on in your investigation? Why the chosen research area is of interest and what are the current issues, challenges or opportunities for research?

Chapter 1: Background to the study – Introduction (approx. 400 words) (Terms of Reference) The introduction sets the context for the main body of the research project. • Provide a rationale for your research The rationale explains your reason for selecting the area of research and why you find it interesting and relevant. You may […]

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