Identify how the ethical issue affects each stakeholder based on the principles you identified. Put this statement in the matrix next to the stakeholder.

Identify the ethical issue that you want to analyze, as described above. An example might be the falsification of your personal profile in a social networking site. Identify the stakeholders involved. You, someone who reads your personal profile in a social network site, potential employers, etc. Be sure that each stakeholder category is unique and […]

Does the company follow Porter’s strategy of cost, differentiation, or a mix of both?

Description The report should include 2.1 Advertising (where and how do they advertise? what are the messages/ target audience/positioning/ brand signals etc.) 2.2 Public Relations and Publicity (what are others saying about the company in the mainstream and industry press and third party media channels? What press releases has the company issued?) 2.3 Sales Promotion […]

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