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What determining factors would be most important to consider? What recommendations would you make to the CEO?

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Imagine you are working for a company that has $1 million to spend on a new strategy and is considering market development versus product development. In this case, what determining factors would be most important to consider? What recommendations would you make to the CEO? Your journal entry must be at least 200 words in […]

Compare and contrast Schilling’s description of the sequential and partly parallel product development processes with the “design thinking” process advocated by Tim Brown in week 3 and Keeley’s principles and tactics for bringing innovations to market

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Compare and contrast Schilling’s description of the sequential and partly parallel product development processes with the “design thinking” process advocated by Tim Brown in week 3 and Keeley’s principles and tactics for bringing innovations to market (Keeley, chapter 24)  

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