How can Tide utilize marketing research techniques to assess their brand image?

Tide is facing increased competition in the laundry detergent market. In addition, Tide is concerned that its brand image might not be as strong compared to previous years. How can Tide utilize marketing research techniques to assess their brand image? Also, how can Tide use these techniques to test potential marketing strategies?

© 2020 Essaylane.com. All Rights Reserved. | Disclaimer: for assistance purposes only. These custom papers should be used with proper reference.