Continuing with the scenario from your product overview, report your findings and recommendations to the stakeholders of your company. Your job is to help the company launch a new pet food line. The food line will be for both cats and dogs, and the company is excited because the product is made of all natural […]
As you learned, the three “Ts” of marketing (trade shows, trade publications, and trade associations) can be used to research information about your competition. However, they can also be helpful in providing information about a business concept’s feasibility. In this Activity, you will perform market research for a new nanotechnology product using the three “Ts” […]
Use your knowledge from previous courses, popular business journals, and/or from your research and readings to answer the questions. You are a New Market Development Manager for AT&T and you have been given the task of identifying one potential new country where you can expand your market share. Research AT&T and their current international strategies […]
Geo-Political Analysis of a Country This part of research will look at the assigned country’s geopolitical environments that include geography, political system, legal and regulatory environments. Characterize the physical features of the country from climates, geographical topography, and other special features of the country to illustrate the physical environment for doing business there. An analysis […]
“The best marketing strategies aren’t top down, they’re outside in, starting with the customers’ needs and wants.” Critically analyse this statement using Amazon as your case study organisation. You should aim to show whether customer voice drives strategic marketing decisions in this organisation making reference to relevant academic literature in the process.
We are asking you to write a paper on how to use LinkedIn Sales Navigator, Facebook Advertising and Instagram Marketing to sell a software product. You will be evaluated on: The quality of detail included for each section: – Linkedin – Facebook – Instagram – The edited final paper – Grammar and spelling – Overall […]
Provide answers to the case-questions stated below. Your written case-assignment should contain an explanation of the theoretical concepts, followed by an application to the given case study. Each assignment should contain a cover page, an introduction, a main text and a conclusion. RED BULL Red Bull GmbH produces the world’s leading energy drink. More than […]
