Marketing Plan Watch the TED Talks video Seth God in on Sliced Bread, and answer the following questions: • According to God, in whom should marketers be targeting? Do you agree? Why or why not? • If you adopted God in’s marketing philosophy, how would this affect your marketing plan for your team’s business concept? […]
How marketers now have greater insights into their customers than ever before Identify at least three to five articles related to current academic knowledge on our understanding of consumers through marketing research. These articles need to be peer reviewed and represent advanced understanding of consumer research and how marketers now have greater insights into their […]
Social Media – Discussion 5 – Paid Media and Public Relations Traditionally, the public relations sector has concentrated only on earned media, while marketers have generally focussed on buying advertising. What are your thoughts on paid media and public relations? Are there ethical considerations here? Have you seen examples of paid PR done well?
