Evaluate and discuss the following statement using contemporary practitioner and academic literature.

Evaluate and discuss the following statement using contemporary practitioner and academic literature. “As the world evolves and changes international marketing has become even more challenging and complex, but the potential return remains significant”. Must use theoretical and practical knowledge of international marketing, but also other relevant fields related to international marketing.

Discuss how important is  identifying different cultural values and attitudes can impact international marketing. Discuss the issue of how transaction costs of international trade can affect international marketing.

 Must have an intriguing introduction and a good conclusion/summary. Discuss how important is  identifying different cultural values and attitudes can impact international marketing. Discuss the issue of how transaction costs of international trade can affect international marketing.

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