Determine the unique value proposition and area(s) of play based on strategic analyses and internal capabilities.

Identify the type of real estate – land, commercial, residential, industrial – the company should play in. Agree the critical near-term and long-term business priorities for the, which will form the 2021 – 2023 strategic plan. Determine the unique value proposition and area(s) of play based on strategic analyses and internal capabilities. Conduct internal/ external […]

Critically evaluate the statement below and present an argument to the reader examining whether  this statement is relevant to the context of marketing planning.

Critically evaluate the statement below and present an argument to the reader examining whether  this statement is relevant to the context of marketing planning. “Competitive advantage and/or superior performance occurs when the internal capabilities are aligned in an innovative way to the external context in which the company operates”.  

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