Analyse and assess digital marketing strategies through deployment of relevant web/mobile analytical software and communicate the outcomes of this evaluation to a relevant business audience.
Marketing Metrics and Analysis This assessment is designed to assess the following Module Learning Outcomes: •1: Have developed a critical understanding of marketing metrics, evaluation, and analytics, particularly in the context of digital marketing. • 2: Develop appropriate analytical and critical evaluation skills to support organisational decision making for marketing. •3: Analyse and assess digital […]