After reading this chapter, you should be able to do the following: • Explain how an organization can structure and manage an ethics program. • Develop a code of conduct that articulates standards to company stakeholders. • Create an ethics training and communications plan. • Evaluate mechanisms for obtaining advice on ethical issues and reporting […]
In your career, you have no doubt experienced organizational change. You may have undergone layoffs, reorgs, seating plan overhauls, new leadership, new policies, new software, company name and logo changes, revisions to mission and vision, and so forth. You probably have some opinions on how these changes were handled. You might have felt like a […]
Strategic Communication Prepare an individual report based on the organization of your choice, which focuses on the practical application of communication tools and, develop a relevant marketing communications plan. 2500 words • Undertake a review of your chosen organizations current approach to integrated communications received by a range of stakeholders. • Design and evaluate an […]
