Develop a four-quadrant storyboard to address a problem of your choice with your team and present it to your class.

Entrepreneurship Assignment 1. Experimentation and Market Analysis Hopefully, you’ve started to see the mindset of entrepreneurs in a clearer light.  Innovative ideas are not just for the Steven Jobs or Elon Musk’s of the world but can be far simpler and far less “sexy” yet still be practical and profitable.   Once you’ve identified your ideas […]

Select a UK company and conduct a PESTEL analysis on the firms operating environment.

PESTEL analysis of a UK company Scenario: You are to select a UK company and conduct a PESTEL analysis on the firms operating environment. You must identify the key drivers of change that the management should be taking notice of in their deliberations for the future direction of the firm, based on the PESTEL analysis […]

Identify and describe an innovation that resulted from one of the external development strategies/methods addressed in our readings and videos this week.

Identify and describe an innovation that resulted from one of the external development strategies/methods addressed in our readings and videos this week. Explain the benefits of this strategy/method, and comment on what you believe would have been some of the major obstacles/challenges the company would have faced had it decided to develop the innovation internally […]

Compare and contrast Schilling’s description of the sequential and partly parallel product development processes with the “design thinking” process advocated by Tim Brown in week 3 and Keeley’s principles and tactics for bringing innovations to market

Compare and contrast Schilling’s description of the sequential and partly parallel product development processes with the “design thinking” process advocated by Tim Brown in week 3 and Keeley’s principles and tactics for bringing innovations to market (Keeley, chapter 24)  

What innovation theory and/or framework of analysis best explains Nestle’s approach to innovation and the historical development of Nespresso?

“Innovation Case Study Project” Instructions Overview This assignment consists of two parts. Part 1 consists of a series of innovation-related questions applied to the Nespresso case. Where applicable, please detail and answer each question using the major innovation concepts and/or tools that we worked with throughout this course. Part 2 requires you to conduct a […]

Explore the different types of decision-making structures and discuss the dynamics of the shopping experience.

  Market research and Consumer Insights How Do Customers Decide? The purchase decision and its related preceding processes by which a customer decides to buy a product or a service is explained by many variables, including consumer motivation and needs as well as influences from the external environment. Consumer decision-making is often similar and yet […]

If Tom were to consult you, what advice would you give him and why?

Tom Carroll operated a small construction business building new homes and renovating older ones. He had been in business for 20 years and had a good reputation for quality work completed on time. His company employed six workers year-round, but the number increased to about 20 between May and October when outside construction was viable. […]

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