Exploring business strategy
The global pandemic shifted consumers’ health perceptions and accelerated growth of the
marketplace for immunity-boosting products and healthier lifestyles services. The assignment
requires you to answer the below questions for Nestlé* company:
*
1.Critically examine the external macro environment of Nestlé and evaluate its impact on the organisation. Analyse the impact applying a relevant theoretical framework taught in the module
2.Applying a relevant framework taught in the module, critically analyse the internal environment of Nestlé and identify Nestlé’s strategic capabilities that are the sources of competitive advantage for the firm.
3. Make recommendations for the company on the strategic decisions that the they can adopt to take advantage of the opportunity
