Identify and describe the five I’s related to service marketing. Include why each of the five I’s are challenging? Provide examples from within your organization for each of the five I’s. Explain how, as a manager, you are able to influence the five I’s.

Five I’s

Identify and describe the five I’s related to service marketing. Include why each of the five I’s are challenging? Provide examples from within your organization for each of the five I’s. Explain how, as a manager, you are able to influence the five I’s.