Emerging market multinational enterprise
The following describes the brief in detail. As part of the assessment:
Choose an emerging market multinational enterprise (EMNE) that has significant international investments and operates in more than one country using foreign direct investment (FDI) modes (e.g. joint ventures or wholly-owned subsidiaries). Select any one foreign host country (emerging or developing market) where the EMNE has either (1) not yet entered or (2) has established operations recently (e.g. within the last 15 years). Provide an introduction to the report based on this information.
Analyse the host country’s business environment using the PESTLE tool. The PESTLE tool must be used to highlight the key features of the political, economic, socio-cultural, technological, legal and ethical issues that are faced by firms in your chosen host country. Your analysis should be based on data or information that is up-to-date and comes from reliable sources.
Analyse the key differences in culture between the EMNE’s home country and your chosen host country.
Discuss other dimensions of distance that would be most applicable to the case you have chosen.
