Business Relationship Management and Strategic Procurement
Research and write a case study article (3,500 words) on an
effective relationship management strategy that incorporates a critical appraisal of current practice.
You are required to research and critically investigate a business relationship strategy for a multi-stakeholder partnership. This should be based on a real-world partnership/project from your chosen company. The case study you select can be commercial or non-commercial organisation, but it must include the following features:
• Engaged in a multi-stakeholder partnership or project (refer LO1)
• Allows for comparative analysis of 2 types of business relationships (e.g., supplier, customer, internal and stakeholder).
• Examines the dynamic between internal and external business relationship management practice (refer LO3)
