Identify the type of real estate – land, commercial, residential, industrial – the company should play in.
Agree the critical near-term and long-term business priorities for the, which will form the 2021 – 2023 strategic plan.
Determine the unique value proposition and area(s) of play based on strategic analyses and internal capabilities.
Conduct internal/ external analysis via SWOT.
Review the current real estate market and understand key players, trends, and drivers in the context of the business goals.
