Marketing Metrics and Analysis
This assessment is designed to assess the following Module Learning Outcomes:
•1: Have developed a critical understanding of marketing metrics, evaluation, and analytics, particularly in the context of digital marketing.
• 2: Develop appropriate analytical and critical evaluation skills to support organisational decision making for marketing.
•3: Analyse and assess digital marketing strategies through deployment of relevant web/mobile analytical software and communicate the outcomes of this evaluation to a relevant business audience.
•4: Make relevant decisions about taking forward or enhancing marketing campaigns based on this assessment and associated consultation.
