Identify TWO key customer segments which would be suitable targets for the communications plan, explaining the bases used to segment the market and why the chosen segments are suitable.

Customer Acquisition

In line with the theme, you have selected for this assignment, you are required to carry
out the following.

(a) Identify TWO key customer segments which would be suitable targets for the communications plan, explaining the bases used to segment the market and why the chosen segments are suitable.

(b) Explain the stages of the buying decision-making process for ONE of the segments you identified in Task 1 (a), outlining the influences on
decision making for the customer at each stage.