Develop analytical skills by investigating case studies and examples of organisations that use market practice to underpin business examples.

The completion of your work will satisfy 25% of the assessment covering LO4 for the Principles of Marketing module.

SKILLS DEVELOPMENT

The skills development opportunities identified in this assignment are
• Practice interpersonal skills by engaging with others during the class and provide evidence of comprehension of the theoretical underpinning within a business context
• Develop analytical skills by investigating case studies and examples of organisations that use market practice to underpin business examples.
• Demonstrate critical thinking, communication, IT and presentation skills
• Communication skills, management skills, presenting skills and teamwork.
• Academic writing skills to enhance professional presentation of research and report writing

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