How can social media marketing be used to communicate brand image?

Definition of Research Aim
The 21st century has been defined as the information era due to such developments in technology as the entrancement of the internet, communication devices and platforms such as social media.

Competitors have edged out the organizations that had failed to assimilate technology in their daily operations. So powerful is the wave of technology that even organizations have been forced to consider them in their future strategies.

 

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