How should W strategize its marketing mix for long-term sustainability?

I need a question answered but in essay format in APA. Reference list at the end page and in-text citation as normally do.

How should W strategize its marketing mix for long-term sustainability?

Follow the Rubric, which I have enclosed. Teacher said she will make sure everything from the rubric is included.

This is on the PDF book I have enclosed called:
Brand W : Strategizing For Omni Channel Retail

Also, if you need, I have enclose a book on marketing called the Framework for marketing management. Chapter 12 and 13, which was interesting as well.

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