Your company is trying to build its reputation as a place where employees love to work and a brand that customers love to patronize. As the company’s social media specialist, you are responsible for coming up with a social media campaign that will help achieve these goals.
1. Select and briefly research a company that you know is loved by employees and customers alike, or choose from one of the following options:
o FedEx
2. Choose two of the following social media platforms on which to create your campaign :
o Facebook
o Instagram
o Twitter
o LinkedIn
3. Open a new Google Slides deck. On the first slide, answer the following question in 2-4 sentences:
o Why did you select these two platforms? How will advertising on each platform help build your company’s reputation, both as a place where employees love to work and a brand that customers love to patronize?
4. Navigate to one of the platforms you chose and begin building out the campaign. As you go, take a screenshot of each step and paste it into a Google Slides deck. Make sure you get screenshots of your campaign objective, audience targeting, placements, and ad creative selections.
5. Using the notes section below each slide, justify your campaign parameters by answering the following questions:
o Campaign objective: Which did you select and why?
o Audience targeting: Which did you select and why?
o Placements: Which did you select and why?
o Ad creative:
Which ad format did you choose and why?
How will your ad creative tell a story about why employees and customers love your company?
How are your ad creative and post copy tailored to social media and, specifically, this platform?
