Explain the purpose of global expansion, the business and societal impacts of global business, and cultural considerations for global business.

INT 220 Business Brief Template
Course Project

Complete this template by replacing the bracketed text with the relevant information.

Overview
Summarize the business problem, country selected, and intended audience for this business brief. Make sure to use complete sentences.

Section One: Drivers for Global Entry
Explain the purpose of global expansion, the business and societal impacts of global business, and cultural considerations for global business. Use evidence from course and outside resources to support your explanations, and use complete sentences.

Section Two: Market Profile
Complete the tables below to use data and statistics to support your comparisons. Words, phrases, and numbers should be used to complete the tables, not complete sentences.

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