SUPPLY CHAIN MANAGEMENT
(a) Describe the demand characteristics of a product for a specific distribution channel and a specific country and determine whether the ideal supply chain for that product should be agile, lean or a combination of both .
(b) Use two real-world company examples to illustrate and justify what you think is ‘good’ and/or ‘bad’ business practice in supply chains of the product you chose in (a), or supply chains of products that are similar to your product in terms of demand characteristics .
