Drawing on the material gathered and analysed for the group assessment, individually you will submit a 1000-word IMC Plan for the launch of the product/service developed previously.
Include the buyer personas that you identified in your assessment 1 and provide customer insights .
Identify and justify three most suitable digital and social media channels such as YouTube, Instagram, Facebook, Website for your buyer personas.
Set appropriate communication objectives
Develop IMC Content; Promotional Materials & Messages: this should include one-minute video advert (25%) and x3 social media posts and x1 poster (15%). Remember Video advert will be submitted separately. And the remaining promotional material to be included in appendices.
