COURSE WORK Point & Know app for the Moscow tourist market
Demonstrate an acceptable level of understanding of key terms and concepts used in marketing
Provide a competent analysis of a given predictable business situation and present an appropriate response in the form of a simple marketing mix plan
Have a look at the case study in the old exam paper. You will see that it is broad in scope allowing for a wide range of answers. Reading the exemplar will show you what we might be expecting from you in terms of length, language and structure.
