Due to the growing need to recruit and retain teachers, a Madison Avenue public relations firm has contributed a large part of its advertising budget to draw quality people into teaching. For this activity Develop an ad campaign that both attracts candidates and promotes the professionalism of teaching, based on the Standards you read about via the links specified above. Things to emphasize:
Campaigns tend to have a logo, a punchy message, and a slogan that grabs the intended public.
