Write a 7-page research paper about Apple’s cause marketing effort compared to Microsoft’s cause marketing over the years. You must also include paragraphs on:
What is cause marketing?
Why cause marketing is even more important today than ever before?
How cause marketing could go wrong and what we can do to prevent this .
Microsoft history in cause marketing/cause marketing campaigns they have done
Apple history in cause marketing/cause marketing campaigns they have done
Analyze these two compared to each other
What can apple learn and do differently from Microsoft in order to have a successful cause marketing?
