Answering this question involves the following steps:
1. Choose a recent case of Corporate crisis
2. Look for response statements by the company on its website, social media and in news articles that report on the scandal
– Articles can be found through Google news or through LexisNexis
3. Analyze and evaluate the statements using Benoit’s IRT and the other sources
– Discuss the linguistic aspects of the response, not just the content
4. Which crisis response strategy is best? Guidelines from theoretical literature and case studies, compare strategies empirically through experimentation.
– Eg. informing and expressing concern for victims, excuses and justifications, compensation and mortification
