Identify and articulate the problems facing the company and the issues which management needs to address.

Business Case – Trader Joe’s

You should assume the role of OB consultant employed to present your analysis and recommendations to the assigned company’s senior management you do NOT have the option of ignoring this assigned role.
All projects should incorporate the subject matter learned during this six weeks. Your grade on the project will be based on the following factors:

The clarity and thoroughness with which you identify and articulate the problems facing the company and the issues which management needs to address.

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