What is the most positive way your departmentuses social media? Has this helped to bring it closer to the community?

In the fire service today, managers have to deal with the use of social media as a new form of communication. Whether you like to use it or not, today’s younger generation is becoming more reliant on it as their primary form of communication.
What is the most positive way your departmentuses social media? Has this helped to bring it closer to the community? Why, or why not?
Note: If you have yet to work in the fire service, use a past employer for your reflection.

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