How would you need to modify your pitch to be effective in social media?What platforms would you use and why?

Propose and present a new social media marketing campaign for a well-known brand:
What steps would you take?
What platforms would you use and why?
How would you assess whether or not you were successful?
How would you need to modify your pitch to be effective in social media?
Be sure to include the skills needed from management to launch as well as marketing skills needed.

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