Select two advertisements for the same product and from the same medium but targeted for a different country (e.g., a magazine ad for Pepsi in the US and in China, both from same campaign Or a digital ad banner for Colgate toothpaste in the UK and in Saudi Arabia). Include a copy of those advertisements in your work and provide a brief explanation of the ads.
Examine how these advertisements reflect the two cultures.
Discuss your position in the standardized vs. localized debate.
Explain what kind of appeal is used for the ads and if you would choose a different appeal for it. Provide your rationale.
