Innovation, risk taking, resourcefulness, value creation, and pro-activity are some of the main features of entrepreneurial marketing. It focuses on building trust, finding out customer preferences, and creating long-term competitive advantage. Entrepreneurial marketing involves the creative use of affordable, innovative, and easy-to-use marketing tools such as viral videos, social media (Twitter, Facebook, etc.) and mass emailing to grab the attention of the customer.
For this week, please discuss the following:
Explain the relationship between entrepreneurial marketing and traditional marketing. How can an entrepreneur use one to their advantage in relation to the chosen target market?
