The purpose of this assignment is to comparatively assess the success and impact of McDonald’s both in the United States and globally with another American global fast food corporation.
Evaluate the reasons for McDonald’s domestic and global success, the various strategies it has used, the ways it has dealt with problems and criticisms, and the corporation’s impact on local societies both at home and abroad.
Examine the corporation’s official webpage, Wikipedia articles, news reports, YouTube and other videos, and other websites.
