Select an existing company of your choice from your own country, which has the potential to take its products or services to the international market. You must select a specific host county which this company is not dealing with at the moment.
1. Provide a brief overview of the chosen organization and its product (s) or service (s) for internationalization.
2. Critically evaluate the impacts the host country conditions covering the macro environment factors and its national competitiveness.
3. Analyze the host county’s culture and its impact on the internationalization process of the company.
