Assignment Overview
In the Module 1 Case study, we will be exploring the Mission, Vision, and Values statements of the Coca-Cola Company.
Case Assignment
1. Do some research in the library and on the internet, and find the following:
a. 5 criteria that comprise good (quality) Mission statements; and
b. 5 criteria that comprise good (quality) Vision statements.
3. Using the specific criteria that you listed in Item #1 above, critique the Mission and Vision statements of the Coca-Cola Company as follows:
a. Mission Statement: Is the organization’s Mission statement a “good” Mission statement? Why Justify your answer using your 5 chosen criteria. Be specific!
b. Vision Statement: Is the organization’s Vision statement a “good” Vision statement? Why or why not? Justify your answer using your 5 chosen criteria. Be specific!
4. Finally, find the company’s Values statement: Conclude your paper with an analysis of the company’s Values statement: What do Coca-Cola’s values say about the organization’s sense of ethics?
