here does the opportunity lie for the company? What distinguishes Purely Gr…8?Identify potential market segments for Purely Gr…8. Be sure to describe each in demographic, geographic, psychographic, and behavioral terms.

In this assignment, you have to read the case study and answer the following:

-What competition does the company face?

-Where does the opportunity lie for the company? What distinguishes Purely Gr…8?

-What marketing objectives do you think Purely Gr…8 should pursue?

-Identify potential market segments for Purely Gr…8. Be sure to describe each in demographic, geographic, psychographic, and behavioral terms.

-Design a marketing mix for your recommended target market.

 

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